Design
Eight marks: the designer’s delivered mark first, unchanged, and seven drawn beside it from ideas in the product, so the choice is made by looking. The picked one carries the Selected mark and goes into the menu and the tab.
Every mark at one size, on light and on dark; then at menu and tab size.
| Mark | Light | Dark | Brand | Menu · 28 px | Tab · 16 px |
|---|---|---|---|---|---|
| Delivered | Valere CRM | ||||
| Plot | Valere CRM | ||||
| Furrows | Valere CRM | ||||
| Pin | Valere CRM | ||||
| Roofline | Valere CRM | ||||
| Stack | Valere CRM | ||||
| Lifecycle | Valere CRM | ||||
| Keystone | Valere CRM |
The 16 px column is where a mark shows its weakness: fine lines close up, small knockouts disappear.
The designer’s mark, unchanged: a V of two leaf-like strokes with a small crenellated tower rising from its fork — what grows on the land, and what is built on it.
From the product: ADR-0044 · the pilot’s Logo.tsx
A land parcel: an irregular boundary with a V cut by its two field lines. A Site is a piece of land with an owner and a boundary.
From the product: Site Lifecycle
A V of three furrows narrowing to one point, like ploughed rows: many trackers brought to one record.
From the product: G-01 · Data Import
A map pin whose head holds a V of two contours: one Site record, placed on the map, from first approach to completion.
From the product: Site Lifecycle · Lead Generation
A house with a V for its doorway: the homes Valere delivers for RPs and buyers.
From the product: Buyers and Offers
Three bars stepping in from both sides to a point: the unit stack of an appraisal and the schedule of accommodation.
From the product: Financial Appraisals · Legals and Completion
A ring cut into the stages of a Site, the ones done solid, with a V at its centre: the stage bar, every function owning its part.
From the product: Site Lifecycle · Views, Scores and Dashboards
A keystone with a V incised in it: the deal held together at instruction, the gate that locks it in.
From the product: Instruction Approval · G-04
The mark at 16, 24, 32, 64 and 128 px; its clear space; the backgrounds it may sit on.
The picked mark: Delivered.
Keep clear on every side a quarter of the mark’s height; nothing else — a name, an edge, another mark — comes closer. The product name stands to the right, in Inter semibold, at about two thirds of the mark’s height (as in the pilot’s sidebar).
With the name, on light
With the name, reversed on the brand